Hard and soft
Talk about the most pejorative of terms you’re ever likely to come across! Traditional corporate culture would have you believe that ‘hard’ things are factual, financial, real, rational. ‘Soft’ things are woolly, emotional, irrational, hard to prove, based on feelings and impressions rather than hard evidence. Soft things are easily manipulated, they’re the domain of the HR function, we’ll pay lip service to them but the real decisions get made […]
