Anchoring….a challenge for corporates as it is for individuals?

With many thanks to my good friend, Alastair Campbell, for an impromptu conversation this week, I wanted to raise an interesting issue. Do the principles of anchoring apply to companies as much as they apply to individuals? To remind you, the concept of anchoring is based on the short circuit in our brain which applies a correlation to unrelated facts / opinions and thereby can make us make some assumptions […]